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Discover authentic K-Pop, beauty, and fashion straight from Seoul.
Back to School Sale
Score sizzling-season deals on K-Pop merch, glow-boosting beauty, and breezy fashion staples before they’re gone.
Special offer
Save up to 30% on seasonal faves—shop the Back to School collection.
Korean Beauty
Glow up with curated K-beauty essentials—hydrating, brightening, and totally cruelty-free for glass-skin goals.
Play, Discover, Buy
Preview unboxings and glow tips, then grab the featured items straight from the video.
Stray Kids - ODDINARY (6th Mini Album)
aespa Official Lightstick
BTS V - Rêvé
IVE - Ive Empathy (3rd EP Album) Limited MD Ver.
K-POP SPOTLIGHT
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NUMI KOREA ships official albums, lightsticks, and MD worldwide—100 % authentic vibes from Seoul.
K-BEAUTY RITUAL
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Wind down with cult-favorite formulas hand-picked by NUMI experts for your daily glass-skin glow.
NUMI LIFESTYLE
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Desk décor, stationery, and cozy gifts—everyday essentials curated by NUMI to spark Korean joy.
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Stray Kids - KARMA (4th Album) SKZOO Ver.
Stray Kids - KARMA (4th Album) PHOTOBOOK Ver.
Stray Kids - ATE (9th Mini Album) ATE Ver.
Tamburins - Perfume Oil (Felix's Pick)
![[PRE-ORDER] Stray Kids - KARMA POP-UP Uniform T-Shirt](http://numikorea.com/cdn/shop/files/1ec22cab2e8b707ab98aeabbe326e687c1f0f018.jpg?v=1756311806&width=1000)
![[PRE-ORDER] Stray Kids - KARMA POP-UP Uniform T-Shirt](http://numikorea.com/cdn/shop/files/2bd0c6741557d982953876a75e72c0522c3e1629.jpg?v=1756311834&width=1000)
[PRE-ORDER] Stray Kids - KARMA POP-UP Uniform T-Shirt
ESQUIRE Korea May 2025 (COVER : Stray Kids FELIX)
HERA Sensual Nude Gloss (Felix's Pick)
Stray Kids - KARMA (4th Album) KARMA Ver.
![BTS WORLD TOUR ‘LOVE YOURSELF : SPEAK YOURSELF’ [THE FINAL] DVD](http://numikorea.com/cdn/shop/files/400950989.jpg?v=1751753817&width=940)
BTS WORLD TOUR ‘LOVE YOURSELF : SPEAK YOURSELF’ [THE FINAL] DVD
Harper's Bazaar Korea Magazine 2025.09 (Cover: BTS RM)
Special 8 Photo-Folio Me, Myself, and j-hope ‘All New Hope’
W Magazine Vol. 9 Korea 2025.09 (Cover: BTS V)
BTS - OFFICIAL LIGHT STICK KEYRING (SPECIAL EDITION)
Special 8 Photo-Folio Me, Myself, and V ‘Veautiful Days’
Special 8 Photo-Folio Me, Myself, and Jung Kook ‘Time Difference’
AB FAB Black Cat Keychain (BTS SUGA's Pick)
ATEEZ - MINGI LP : FIX ON/OFF
ATEEZ - YEOSANG : Holiday Package
![ATEEZ - GOLDEN HOUR : Part.3 (12th Mini Album) In Your Fantasy Edition POCAALBUM Fantasy Ver. [PRE-ORDER]](http://numikorea.com/cdn/shop/files/XL_028bb5af-0791-4afc-b65f-e91252a9fd9d.jpg?v=1755349231&width=1100)
ATEEZ - GOLDEN HOUR : Part.3 (12th Mini Album) In Your Fantasy Edition POCAALBUM Fantasy Ver.
![ATEEZ - Aniteez in the Calling Tiny Aniteez Plush Doll [Pre-Order]](http://numikorea.com/cdn/shop/files/ATEEZ_ITC_ON_GIVEAWAY_981a7991-8ffc-4857-b32c-dd5995088b2f.jpg?v=1757451988&width=2000)
ATEEZ - Aniteez in the Calling Tiny Aniteez Plush Doll [Pre-Order]
![ATEEZ - Aniteez in the Calling Plush Keyring [Pre-Order]](http://numikorea.com/cdn/shop/files/ATEEZ_ITC_ON_GIVEAWAY_3b9d3895-4bc8-44e1-9e10-7ef86a5795dd.jpg?v=1757490622&width=2000)
ATEEZ - Aniteez in the Calling Plush Keyring [Pre-Order]
ATEEZ Official Light Stick ver.2
![ATEEZ - FIX ON : ALT ACC Pack [PRE-ORDER]](http://numikorea.com/cdn/shop/files/8569c298227dd994143e077de1fc77bb.jpg?v=1755358722&width=500)
ATEEZ - FIX ON : ALT ACC Pack
ATEEZ - GOLDEN HOUR : Part.1 (10th Mini Album) Work to Live Ver.
Tamburins Shell Perfume Hand Cream (JENNIE's Pick)
VOGUE Korea Magazine 2025.08 (Cover: BLACKPINK ROSÉ)
ROSÉ - ROSIE Number One Girl T-Shirt (3 Colors)
JISOO - AMORTAGE (1st Mini Album) Color LP
ROSÉ - APT T-Shirt
LISA Official Light Stick
BLACKPINK + STARBUCKS® Rhinestone Cold Cup 16oz
LISA - LALISA (1st Single Album) Vinyl LP
ENHYPEN - ROMANCE : UNTOLD (2nd Full Album) Weverse Albums Ver.
ELLE KOREA April 2025 (COVER : ENHYPEN)
ENHYPEN - ROMANCE : UNTOLD (2nd Full Album)
ENHYPEN - ROMANCE : UNTOLD (2nd Full Album) ENGENE Ver.
ENHYPEN - YOI (Japan 4th Single) Solo Jacket
ENHYPEN - DARK MOON SPECIAL ALBUM 'MEMORABILIA' (Moon Ver.)
ENHYPEN - DARK BLOOD (4th Mini Album)
ENHYPEN Official Light Stick Ver. 2
ILLIT
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bomb
(3rd
Mini
Album)
Merch
Ver.
TOP STAY PICKS
Build
Your
STAY
Haul
Stray Kids - ATE (9th Mini Album)
Stray Kids - SKZOO TAMAGOTCHI & CASE SET
STRAY KIDS Official Light Stick ver. 2
Stray Kids - ODDINARY (6th Mini Album)
Feel the NUMI Difference
Thousands of fans and beauty lovers trust us for their Korean must-haves. We curate, you click, and the rest is handled—authentic, on-trend, always with heart.
FAN REVIEWS
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See how global shoppers count on NUMI KOREA for authentic merch, quick delivery, and a touch of Seoul magic.
Its glow is gorgeous. Can’t wait to wave it at concerts. NUMI delivered lightning-fast and packaged it with care.
Olivia H.
Glitter Dreamer
Wearing it feels like I share a special bond with Seonghwa himself. NUMI got it to me quickly and the packaging was beautiful zero hassle.
Emily R.
Starry ATINY
My first hatch was Han Quokka, and raising him is insanely fun. I can’t put it down. NUMI shipped right away and the packaging was flawless.
Sophie B.
Tamagotchi Auntie
ILLIT Official Light Stick
ATEEZ SEONG HWA Star Open Ring Birthday MD
